Damian

Damian Parker-Kidd

Grid Based Logo Design

There is an age old question; what came first the chicken or the egg? However you choose to answer this is entirely objective, the same can be asked about logo design. What comes first the grid or the concept? More specifically when designing logos using a grid, does the grid magically appear like the egg? Or is the ideation of a concept the chicken?

Some might say there is no sense designing a grid first, what use is a grid when you have no concept? A simple sketch is free flowing and can lead you anywhere, who’s to say you need a grid anyway? Grids have their benefits, they give consistency, structure, balance and a framework to build an idea upon. Like I said chicken or egg?

Join me for a logo grid workshop where I will talk you through the benefits of using a grid, then down the wormhole of process, from ideation, to creation all the way to utilization.

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